What is a homepage?
The homepage (or index page) is your most important page because most of the time, that's where visitors start. The purpose of your home page is to get your visitors attention and allow them to find information quickly and easily. By using compelling headlines and emphasizing benefits that link to inner pages, visitors can find more information that steers them to the products and services they would like to purchase. The homepage is your base of operation in most cases. Get your website reviewed by SEOMG now to learn where you can gain the competitive edge!

What is Search Engine Optimization?
Search Engine Optimization (SEO) is a mixture of intuition, art and science. It is a constantly changing technology and science creatively and ethically applied to a website for the purpose of increasing search engine rankings. In other words, giving the search engines what they want in order to categorize you at the top of the listings. SEO is an ongoing process and pays off when a website ranks high in the listings for the desired search terms.

Search Engine Optimization (SEO) includes such things as: Keyword phrase analysis, and proper placement in the text of a page. HTML optimization of your homepage and sub pages, title, description, keyword meta-tags, etc. Link building strategies such as reciprocal link campaigns to help boost search engine rankings. Submitting to directories and non-spider engines. Maintaining and monitoring sites and making adjustments for high rankings. Get your website reviewed by SEOMG now to learn where you can gain the competitive edge!

How can I make certain that our web site will remain ahead of our competitor's when it comes to online visibility and ease of finding us?
Search engine optimization and marketing is an on-going concern that never ends. Look at it as a permanent, ongoing business challenge if you really need to always stay ahead of your competition. To that effect, part of SEO Marketing Group professional consultative services is to carefully assess and evaluate the strengths, the weaknesses and the general overall market reach for your main competitor's web site. Once that has been done, we can better select appropriate optimization strategies that will yield much higher visibility for your site in the most popular search engines.
Get your website reviewed by SEOMG now to learn where you can gain the competitive edge!

Can you explain "search engine friendly?"
Search engine friendly simply means that your keyword phrases have been researched and chosen carefully, and have been incorporated into a few hundred words of visible copy on the pages of the web site. It also means that the web site is designed so that search engines can follow the links throughout the site and read the information provided on every page.

Other aspects of search engine optimization include creating search engine friendly HTML (hyper text markup language) coding such as: keyword-rich "title tags", "meta tags" and link reputation. (links from websites with a similar theme are preferred)
Get your website reviewed by SEOMG now to learn where you can gain the competitive edge!

What are "High Rankings"?
When you search for a term like "your-keyword-phrase" if your website ranks high, it will be one of the top 30 sites that come up on page 1,2 or 3. High rankings in the search engines and directories can bring you lots of targeted traffic. The search engines rankings are determined in an automated fashion based upon the content of the site, its coding, link popularity, and other SEO factors.

Each search engine has its own proprietary algorithm for ranking sites according to what keywords the search engine user is searching for. A directory will rank your site based on what relevancy a human editor gives it upon review.

Most of the time, sites that are optimized to rank well in search engines will have keyword rich content and abide by the basic rules of the search engines. These professionally optimized sites will also score extremely well in the directories using the proper submission guidelines. Get your website reviewed by SEOMG now to learn where you can gain the competitive edge!

What's the difference between search engine positioning and optimization? Aren't they related?
That is a question we keep getting all the time! Search engine positioning are actually the exact keywords and key phrases or search terms used that your prospective customers will typically write in the search box when looking for a particular product or service. For example, if we go to Google and type in "new houses", that is a typical two-word search query. To get targeted traffic from search engines, you need to know exactly what your users are searching for and just wich companies you are effectively competing against. This may sound pretty basic to most people but it's so important if you want your web site to rank high in the engines. Search query determination really gets down to finding an almost perfect balance between targeting, popularity and direct competition.

For example, car dealerships could be tempted when they find out how many people search for "new cars" to believe that this is a perfect set of keywords, but instead, experience has shown us they are often misled by this. "New cars" could very well be a very popular search keyword in itself, but unless a specific car dealership sells new cars all over the world, it is not specific enough to seriously reach a targeted audience.

Certain individuals can come up with very good and targeted keywords in their search terms using basic common sense but it is always better to prepare for the "unexpected". At SEOMG.com we have specialized tools that help us do that, combined with research we do for that particular industry or market segment. Get your website reviewed by SEOMG now to learn where you can gain the competitive edge!

What is Search Engine Optimization?
Search engine optimization is the process of putting selected keywords into a given web site, using proper placement techniques and carefully using the correct wording, in direct response to what was said earlier on positioning. That's all it really means basically. In most SEO circles right now, there is a great deal of confusion on this subject so, in order to clear this uncertainty, let's start by clearly defining search engine optimization.

Search engine optimization can be defined as the rather "less complicated" part of the whole process. The first thing you need to understand is we only use one or two search keywords to optimize each individual page on any given web site. Once we have selected a page to optimize and the exact search keywords and key phrases we are going to use, all that is left for us to do is insert these keywords in their proper places and we have pretty much completed the optimization process.

Now you may ask: "Where is the best place to place our keywords"? Here is the answer to that question:

     The page's title
     The keywords & description meta tags
     In the 1st paragraph of the body text
     In the text of any links that point to the page
     In a heading tag such H1, H2, or H3 at the top of the page
Get your website reviewed by SEOMG now to learn where you can gain the competitive edge!

Why are search engines so important?
Study after study shows that search engines are the primary way that people find the web sites they're looking for. Over 85% of web users find the websites they're looking for by using a search engine.
Get your website reviewed by SEOMG now to learn where you can gain the competitive edge!

What is link popularity?
The only way to boost link popularity is to obtain links directed to your site from other sites (preferably with a similar theme). This can be done by offering a reciprocal link to the webmaster. But it's a time-consuming process such as: identifying sites relevant to your theme that rank well and contacting them to request a link and following up. It's well worth the time because links can help boost your rankings above your competition.

We don't recommend link farms or automated FFA link sites (often considered spam) that just collect your email address (to sell or use) and in most cases won't help your ranking in the search engines. You may even be penalized (dropped from the search engines), and on top of that, you may be spammed with thousands of unwanted emails from solicitors. Get your website reviewed by SEOMG now to learn where you can gain the competitive edge!

What is PPC?
PPC stands for "Pay-Per-Click". We'll use Overture as our example because in our opinion, it is one of the best PPC services at this time (along with Google's Adwords). Overture allows you to bid on keywords and phrases of your choice so you can achieve top of the page listings in some of the major search engines, i.e:

• Yahoo
• Alta Vista
• Lycos
• Netscape
• MSN and several smaller engines.

When someone search's for a keyword or phrase in one of these search engines, the results are listed in descending order by the amount of the bid. The highest bidder is #1. Each time someone clicks on your site you are charged the amount of the bid you placed. Bids start at $.10 and climb from there. Minimum monthly bidding must total $20 or more. Get your website reviewed by SEOMG now to learn where you can gain the competitive edge!

Why should I go with your service SEOMG.com?
•  85% of referrals come from search engines.  To be successful, your site must be listed in as many search engines as possible.

•  There are over 5,00,000 search engines, directories, classifieds and FREE FOR ALL link sites out there that can direct traffic to your site.   It would take months to manually submit your site to each.   Even one or two referrals a day from each can add up to large traffic increases.

•  Search engine referrals are by far the most inexpensive way to drive traffic to your site.

•  Many times, search engines do not list you or drop your site after a period of time, without informing you.

•  Search engine submission does not just mean going to the top several web sites and submitting your URL.  URL submission is a critical part of any site maintenance plan.  You must submit and resubmit to search engines to ensure that you will get listed and maintain your listing.   With so many search engines out there, this is a process that should be automated.

•  We solve these problems by offering a variety of options to manage your submissions.  We will submit your site to over 5,00,000 search engines, directories, and classifieds and resubmit to each an unlimited number of times for a year.  We will also check your site for issues that prevent you from getting listed, like excessive keyword weight, broken links, stop words, invisible text, and several others. Get your website reviewed by SEOMG now to learn where you can gain the competitive edge!

Why should I submit my web site more then one time?
Three reasons.  First, we believe you should be able to re-submit your site every time you change it.  Second, many search engines favor recent submissions.  Third, many search engines drop you from their listings without notifying you. Get your website reviewed by SEOMG now to learn where you can gain the competitive edge!

How much time does it take before my web site is listed on the search engines and directories?
Your site can be listed in MSN, HotBot, iWon, About, Overture (GOTO) and 100 other search engines within 48-72 hours and on other search engines it will take 2-10 weeks to get listed, however it varies greatly.  Get your website reviewed by SEOMG now to learn where you can gain the competitive edge!

How do I get Top Ranking in search engine listings?
You didn't need to much hard work after we show you how to optimize your website and follow instructions we provide to you.

The three main factors that must be followed to get top rankings are:
1)  Page Structure
2)  Site Popularity
3)  Keyword Density

Page structure refers to the way a page is setup.  Are the META tags there?  Does the site run on a variety of browsers?  Does it appear that the site is trying to trick the search engine in some way?  Is the page's syntax correct?

Over the course of time, search engines have developed extremely sophisticated algorithms to rank page structure.  In particular, search engines look for 'tricks', like tiny text or non-relevant keywords.  Unfortunately, many webmasters are not aware that they are writing HTML that would make a search engine penalize the page's ranking.

Site Popularity is is a measure of how many sites link to your site.  The theory is that if other sites are linking to your site, your site must have some pretty relevant content.

Do this test.  Go to AltaVista.com and type link:www.dell.com.  This returns how many sites link to www.dell.com.  You should see many thousands of returned sites.  This value is very important factor for most major search engines.

Keyword Density measures what percent of the text on your page is a keyword.  If your density is too low or too high, you will be ranked poorly.  The optimum value for this differs by search engine, but the typical value is 3%.

So, to achieve a high ranking, you must do the following:

•  Make sure your site does not have any syntax errors or any of the 60 issues that search engines will penalize for.  If you have any, you can forget about a top ranking.

•  Have proper meta tags. It's easier to do than you think!

•  Make sure your keyword density is close to 3% in your body text.  Keywords should appear at least once in your link text and the ALT attributes on IMAGE tags.

•  Get others to link to your site.  The more the better.  

•  Submit your site regularly! 
Get your website reviewed by SEOMG now to learn where you can gain the competitive edge!

We have a computer programmer in-house here and he's not too busy. Why not just have him do this?
Trusting your SEO to a person that has no previous experience in the professional optimization of a corporate web site is a risky proposition at best. Also, using a do-it-yourself SEO software is an inexpensive approach to search engine positioning. This type of arrangement typically provides you with some limited tools to carry out certain basic functions of search engine optimization and positioning initiatives in-house. However, this option requires an internal "expert" to carry out the search engine positioning and optimization software. One major downside to this is that this option is likely to provide very minimal results at best. The whole success of this strategy is limited to the efficiency, the knowledge and the overall effectiveness of your in-house practitioner.

Furthermore, if that in-house person happens to leave your company, your search engine optimization program will end abruptly and without warning. In such case, you must start all over from the beginning. Additionally, a comprehensive search engine optimization strategy requires a full understanding of all major search engines and their algorithms, plus that person needs a lot of expertise and in-depth research capabilities that is very difficult to achieve in-house, if not impossible. It takes years to become a good search engine optimization professional, plus it takes all the specialized tools and complex processes.

Get your website reviewed by SEOMG now to learn where you can gain the competitive edge!